Ideas that work! Contact 619.123.4567

who we are


Susan Fielder & Associates is a sales promotion agency which develops innovative programs and custom products including but not limited to direct response promotions, VIP gifts, digital premiums, incentive and recognition programs as well as company stores and trade show promotions.

Susan has been a marketing professional for over 30 years. She is a businesswoman, entrepreneur, entertainer, author, and fundraiser. Her business prides itself on developing custom programs with measurable results. She serves on numerous committees and helps raise money for charitable causes through her creative expertise in the marketing world. Most recently, she is supporting Dollars for Donations, a new business model for fundraising for charities. Susan has served on the Board of the UCSD Cardiovascular Center, has been a judge for the Finest Service Awards for the San Diego Convention and Visitors Bureau, is a past winner of the San Diego Business Journal Marketing Woman of the Year Award and is also a past winner for the Woman of the Year for the Leukemia Society. She is a graduate of the San Diego LEAD Program in San Diego in 1989 and has been on the selection committee for the Most Innovative Product Awards for Connect. Susan has authored a book called “Your Living Legacy,” which is a personal journal to guide loved ones and is passionate about making sure people share their story with their loved ones utilizing her journal. She says, “If you don’t write it down, it won’t get passed down” and is always eager to share her story and has speaking for various organizations around the country.

What you may want to know about SFA:

  • Your brand matters
  • We have incredible customer service
  • Our suppliers are tried and true and very helpful
  • Green solutions matter
  • Most importantly, we love what we do

Our History

Susan Fielder & Associates, Inc. started in September of 1997 with excitement beyond imagination. Susan Fielder had been in the promotional products industry for 17 years and with the top premium companies in the west when she decided it was time to take that leap of faith and start her own business. Year 2011 will be her 14th year in business as well as her 31st year in the industry. The industry recognizes her as one of the most creative individuals in the promotional world. Susan’s passion for finding ideas that help brand and position her clients in unique ways has been her calling card. Hence, her mantra and tag line. Ideas that work!

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Susan Fielder & Associates, Inc. Work 619-123-4579 Fax 619-456-4579