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Critical Customer Contact (CCC)

According to John R. Graham, when all other things are equal, customers will tend to go and stay where they feel the least neglected and most cared for. When customers leave us for greener pastures, while they will usually give price as the reason, the real reason is perceived neglect.

With that in mind, Susan Fielder and Associates, in partnership with Seattle based Compendium, Inc., offer a Critical Customer Contact program as a simple but powerful way to manage and leverage customer relationships.

The simple addition of four to six inspiring mailings to customers over the course of a year produces a new perception in the customers’ minds. The high-quality mailings that we use are inspiring and interesting, and your customers will look forward to them with a positive expectation. The net result is that your relationship with the customers is deepened, and they will be less likely to listen to competitors when you are not around.

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Susan Fielder & Associates, Inc. Work 619-123-4579 Fax 619-456-4579